
Well, what the hell has just happened?
It wouldn’t be a heavy week of Stoke news without everyone having a taketm, and I wouldn’t be a content creator (am I that? ew), if I didn’t do my best to add my own to the pile of dirge that has come out since 9.05am on Monday morning.
I’m writing this prior to the game against Hull, so be aware that the stats and data below don’t include that game. (I’m writing this after the Hull game, a lot of the data basically maps perfectly onto what happened in the 3-1 loss, but more on that in the coming days)
So, without further ado, here’s my measured response to the latest Stoke City hiring-and-firing saga.
St-even I Didn’t Expect That
It was one hell of a bombshell from Jon Walters, and it appeared that a large bulk of the fanbase neither expected, nor particularly agreed with, the sacking.
I have to admit, my own reaction was initially of confusion, disappointment, and more than a hint of frustration at the timing and justification for Schumacher’s removal as Head Coach.
But, aside from speculation of Walters’ and Schumacher’s relationship, which I’m absolutely not going to be a part of, is there any performance-related justification? Let’s take a brief look at the data to find out.

Nothing too worrying to look at, on the face of it. After a poor period between the loss at home to Birmingham and the win away at Preston, performances seemed to settle down into what would probably be considered par for the course with Stoke’s squad.
Aside from an absolutely mad performance away in Swansea and a poor effort at Norwich, Stoke actually ended last season in fantastic form, with 5 wins and 3 draws from the last 10 games.
Two very positive performances this season vs Coventry and Plymouth bookended a lacklustre game away at Watford, and a tough loss at home to West Brom in which Koumas twice hit the post when 1v1 with the goalkeeper.
To my view, watching Stoke’s games this season, the key word has been ‘moments’. Setting aside Oxford for the moment, although I do think it followed a similar pattern to many of the other games until the goal, the other 4 league games have been settled largely by one or two key moments either in Stoke’s favour (Baker & Manhoef’s goals) or against them (Koumas misses vs WBA & Johansson’s poor keeping vs Watford).
“Erm, well, actually, I think you’ll find’ I hear you say in a nasally voice, pushing your glasses up the bridge of your nose. Yes, don’t worry, I’m not going to pretend everything was simply down to luck, even if I do think the performances were around on-par for what you’d expect with our squad.
Some Kind Of Pun About Schumacher Not Settling Tactically Yet This Season
I’m focusing on league fixtures from this season, but just as a word on the cup games, I think they’ve followed a similar pattern, and I think in particular the Plymouth game was a mirror of Middlesbrough away, with the halves flipped.
But returning to the league, there have been 2 noticeable issues – in my opinion – in how Stoke have performed in their 5 games so far.
As always, this is massively caveated by there only being 5 games, and particularly by huge rotation in the squad with the transfer window only having closed the day prior to the 4th league fixture. I’ll explain later in the piece whether I feel these are issues large enough to justify a sacking, but I bet you can guess my views.
Goals, Yet Again.
The obvious one to start. Stoke have only scored 3 league goals in 5 games. The benefit of Schumacher’s open style, although not quite fully let loose yet, is that freedom in the final 3rd allows your best players to solve their own problems, and generate chances with their individual quality.
But in only 2 games have generated more than 1 expected goals, the 2-1 loss to WBA and the 1-0 win at Home Park. It’s clear from the underlying numbers, and the eye test, that Stoke aren’t a top 6 side right now, but where exactly are they stacking up?


Above we see some ranking radars from their games so far in the league. Again, only 5 games, please take this with a huge bucket of salt.
Glaringly obvious in the right hand plot is the fact Stoke are generating chances at the level of a mid-table side, but doing so from very few shots. This leads to the 2nd highest average chance quality in the league, and the 3rd lowest average distance from goal.
This leads to our 2 major issues in Stoke’s chance creation so far: finishing, and volume.
Firstly, looking into their finishing, Stoke have been underperforming their xG by a huge 0.5xG per game, indicating that the ‘average’ side would have scored 2.5 more goals than Stoke at this point in the season. The bulk of the contributions to this are from chances like those missed against WBA, and often in 1v1 situations.
One might expect that with a young forward line, particularly in Lewis Koumas, who has missed some big opportunities in his exciting start to life at Stoke, this will improve as the season goes on, and the quality of chances Stoke have been able to create is a good sign for the potential of their new forward line.
Secondly, and more of an issue in my opinion, is the volume of chances. 60% of Stoke’s xG has come in the Plymouth and WBA matches, and they’ve created the 5th lowest number of shots in the league.
This doesn’t appear to simply be due to not finding the space to shoot in good positions, although Stoke have had more shots blocked than all but one other team this season in the Championship. The left hand radar above shows that Stoke aren’t managing to get the ball into those dangerous positions (i.e. the final 3rd and the penalty area) at the rate of other sides in the league.
Most glaringly, across all 5 games, Stoke have completed just 2 crosses into the penalty area from open play, both on the opening day of the season against Coventry.

We can see from the above shot map that while stoke have created some high-value chances, they’re pretty sparse in the most dangerous areas, i.e. centrally and ahead of the penalty spot.
The freedom for the front line, alongside their undoubted quality, has led to Stoke creating good chances from the times they do get into good areas (hence the high xG per xA, i.e creating high value chances from each average pass).
This indicates to me that the issue has been much more in getting through an opposition press when the game isn’t so open as it was against WBA and Plymouth, but also that there is one hell of a front line there in terms of chance creation when it does get the ball.
Very Mid (Am I Doing Gen-Z Words Right?)
From my view this season, another issue has been in Stoke’s ability to win the ball back outside of their main pressing/out-of-possession plan.
The main plan appeared to be a compact and narrow mid block, as shown by this (blurry, sorry) still from the West Brom game, which resulted in Maja’s goal.

Aside from Lynden Gooch deep on the left hand side of Stoke’s shape, the set-up is essentially how they’ve looked to defend off the ball in every game so far, Plymouth’s double-10/single-pivot aside.
A very narrow back 4, and a compact midfield 3 in front, with the wide players coming inside to make it difficult to play through central areas.
You might wonder why Gooch is dropping into left wing back here, and my read of this is that after a few incursions on the left hand side in the first 30 minutes, Gooch was worried enough to drop in and try to cover the space that winger Fellows was attacking

But whilst this shape is a good way to protect the centre of the pitch, and Stoke defended their box pretty well when opponents tried to attack the wide areas (possibly Watford aside), something Stoke haven’t managed to do this season is find an out-of-possession plan that wins the ball back when they’re losing.
Particularly in that compact midfield shape of the 4-2-3-1, where the trigger is to push opponents wide and remain combative in the middle, Stoke have struggled to stop the gaps when they have to open up and try to win it back.
Often games have seen midfielders doing their Joe Allen impressions (sorry for the drive-by, Joe) and pressing the ball alone or out of shape, leaving huge spaces for opponents to exploit.
We can see this below in the defensive actions of Stoke’s midfielders from the first half and the second half of games.


The obvious caveat of Stoke defending more in the second half when in the lead are alleviated by the fact Stoke have only actually been in the lead for 20 minutes this season, and in 3 of their 5 games have been behind for either the entire second half or more than 43 minutes of it, whilst they were level in 33 and 35 minutes of the other 2 games respectively.
But what we do see here is that Stoke’s midfielders tended to do two things between the first and second half:
Firstly: Their central midfielders made double the number of interceptions in the first half compared to the second, and their success rate in tackles went from 85% in the first half to 65% in the second, despite making more attempts to tackle their opponents.
Secondly: Although the number of defensive actions was fairly consistent (34 to 31), the number of those actions taking place in the opponents half dropped from 42% to 26% from the first to second half. On top of that, only 3 of those defensive actions in the opponent’s half were successful.
Combining this data with the footage (contextless data is always dangerous, remember!), you see that this is pointing towards exactly the worry above.
Stoke’s midfielders are being stretched as they search for the ball and press out of shape, so we end up with fewer defensive actions in the opposition’s half as they’re played around/through. We also end up a massive decrease in success rates in those actions as more players press on their own, and end up overloaded due to the lack of shape.
Was It Worth It? My Own Daft Conclusions
So the question becomes, after 1800 words of nonsense, was that enough to sack Schumacher, just 9 months in?
In a word, for me, no.
It’s clear this was Jon Walters’ decision, and he’s been keen to put his name to it, emphasising that these are the key decisions that he’s here to make as Sporting Director. ‘Brave’, ‘ballsy’, and many other words have been used to describe this hell of a call from the Stoke fans’ hero.
The issues I described were certainly noticeable in Stoke’s games so far, and not even the most optimistic fan can say they were entirely happy with the performances, but it felt there were signs of improvement, as Schumacher stated in his statement to the LMA: ‘It was clear that my vision of selecting young, hungry and energetic players to represent this great club was beginning to come to fruition’.
So what the hell is going on? I’ve kept you too long already, but let’s consider, briefly, the changes we’re seeing at Stoke, and what they might represent in terms of the long-term plans for the club.
Plus Ça Change
From my point of view, there’s a distinct lack of change on a larger scale with this particular week of excitement, despite constant rallying calls of ‘we’re doing things differently this time’ from the club.
We were (we being me and a set of other nerds who are too excited by ‘the likes of Brentford’) keen to see Stoke shift their manager-led structure into something which better lends itself to longevity and continuity in the modern game. But what Stoke appear to have done is misunderstand the benefits of that, instead simply shifting that power from one person to another, and still refusing to have a club-wide process.
The huge swings in playing style of the first 4 years in the Championship, from cautious controlled possession under Rowett, to blood-and-thunder verticality under Jones, to patient, wide build up under O’Neill, and finally to even more direct, tactically strict play under Neil, were joined by big swings in the backrooms too.

I can’t escape the feeling that it’s a club without much, if any, identity. Don’t get me wrong, I don’t mean the kind of identity in terms of ‘lump it long and get on the end of it’, but in terms of the processes the club wants to follow, the ethos of how it wants to move forward, and a long-term plan that involves development in all sections of the club; men, women, academy and community.
That doesn’t appear to be happening here at Stoke, or at least, those things seem to change completely at least once a season.
The transition away from a club who gave complete and emperor-like power to a manager, to a club with a Head Coach, focused on coaching and tactical work on the pitch, was something that felt like a positive move, and it certainly is an upgrade on the previous structure.
But Stoke are still a club who relies on a unicorn at the top of the club. Jon Walters may not be the manager of Stoke City, but he is taking up the vast majority of the role that previous bosses have been given, and he has already begun reshaping the club in his image.
I am a huge fan of Jon Walters, and I loved him as a Stoke player, but he is not coming into a club that has a well-defined structure that needs to evolve or tweak its running behind the scenes. He’s a brand new Sporting Director, with very little experience, being given the keys to the entire club and near-unlimited power to set the direction on his own.
This is not expanding on what was done before, this is another revolution in a club that has been ravaged by them for almost a decade now.
I hope beyond hope that this works, but I come back to an excellent article by Tim Keech on alignment within football clubs, and I worry that we still haven’t got this right.
The key focus here is that all segments of the club are aligned, and in alphabetical order. Whilst I’m keen to see Walters’ ideas about the club succeed, there is both a chance that they don’t, and he moves on, or that they do, and he moves on. Either way, he’s not here forever, barring some incredible set of circumstances à la Groundhog Day.
Most importantly, when he does move on, I don’t believe that Stoke have a consistent set of principles that bind everyone from board level downwards, and that will remain beyond his tenure.
My gut instinct, from both this week’s saga and the past 6 years of promised change, is that this is a club and board who are searching to find the ‘right’ or ‘best’ way to run the club, and expect that at some point they’ll find the ‘best’ person to do so, and this will all finally click together.
Whilst it might, particularly with Stoke’s hefty wage budget (even with P&S rules), there are long term issues in having to have a complete revolution whenever one person moves on. Not only that, but not having the commitment to a process through the club, and the obsession with being generically ‘good’, means it’s far too easy to conclude that a set of principles have now failed, and should be discarded for a complete root-and-branch reform, as we’ve seen so many times since 2018.
As Tim says, it is an easy fix. The difference between allowing one person to be emperor of the club, and developing a club-wide plan and process for everyone to get behind isn’t a million miles in reality, especially with the stability of having the owners Stoke have.
For us to have come down, melted our way through so many club structures, club philosophies, and processes, and still only have finished 14th and below, is the worst kind of achievement.
For my pessimistic side, it can feel inevitable that this may end as every other revolution has ended, first with a sacked Head Coach and a new style of play, then with a sacked Sporting Director and promises of a ‘new approach’ and ‘lessons learned’.
But just how many lessons is it possible to learn? How many individual people do we give complete control of the club’s footballing direction before we find success? What even is success for this club, because apparently mid table after 5 games isn’t good enough? If we even do find it, what happens when the right people leave? Do the dice roll again?
I hope beyond hope that Pèlach is given time, and that whoever follows him into the Head Coach role, or Walters into the Sporting Director role, are personnel who can provide a continuity to the club.
As a famous Alan once said:
“I evolve, but I don’t revolve“
Thanks to any and all readers, and please feel free to comment and follow on Twitter at @potterlytics. If you want to hear myself and Lucas Yeomans discussing each Stoke game alongside some exciting interviews, head over to the Cold Wet Tuesday Night Podcast at BBC Sounds.
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George







































